|
Higher Response Rates |
|---|
Dear Internet Marketer,
The economic news isn’t good. Consumer spending is down, unemployment is up and the experts say we may already be in a recession. Which means it’s getting harder by the day to open up the wallets of your prospects. In fact, you may be feeling the pinch in your bank account already.
To make matters worse, the old internet marketing model is showing signs of wear. Competition for keywords – even some that would be considered “long-tail” – is driving click prices through the roof. Decent organic rankings are getting harder to come by as well. Smart marketers are already sniffing around for a better alternative. Perhaps you, too, are looking for the new strategies that will reignite your bottom line.
FREE Download How To Profit During The Recession |
|---|
Right now, we’re experiencing a massive shift in the way our customers use the internet. It’s no longer enough to throw up a long-copy sales letter and drive traffic to it. You may have already seen that through a drop in conversion. Web 2.0 is more than a hyped-up catchphrase. It’s the most dangerous peril – and the biggest opportunity – your online business has ever faced. How you respond to it will determine whether you realize your dreams of wealth or crash and burn like so many before you.
Economic downturns like the one we’re facing now can wreak havoc on businesses like yours. Being at the mercy of Google’s whims only makes the situation more perilous. Perhaps you’ve wished you could break free of PPC dependence. To fortify your business with multiple streams of traffic at a fraction of the cost. Now you’re starting to realize that this internet shift could hold your answer.
You’ve seen Social Media sites like MySpace, Facebook and YouTube explode over the last year – and those 3 are just the tip of the iceberg. Now you may be wondering exactly how to use these sites and others like them to your advantage. I wonder if you can imagine the impact of tidal waves of targeted traffic to your site. If you can picture the power of having those visitors arrive pre-sold on you and your expertise. Now you’re starting to see why 2008 could be your most profitable year ever – and why you’ll want to get this right.
3 Things Your Website Must Have To Make 2008
Profitable Beyond Your Wildest Dreams
If you’re going to take full advantage of the shifting internet sands – rather than be destroyed by them – there are 3 vital components you must build into your website without delay:
- You must have copy that overcomes all sales resistance. It’s no longer enough to simply prove your case. Your prospect has been marketed to death, both online and off. She will no longer listen to hype or be pushed into a sale, nor will she believe your phony claims of scarcity. You must connect with her, draw her in and stimulate her overwhelming desire.
That desire must be strong enough to overcome the tightness in her budget. Which means you also need to logically justify the sale eight ways from Sunday so she doesn’t back out.
None of this can be accomplished easily. It takes massive amounts of skill and finesse. If you’re too subtle, you send her into “I’ll think about it” purgatory. But if you’re too overt, you’ll drive her straight into the arms of your competition.
So do whatever it takes to get top quality copy.
- You must have a system for capturing and converting leads into customers. In a down economy, impulse purchases are the first to go. Which makes it more and more likely that your prospect will need multiple contacts from you before he finally decides to buy.
But you’ll never get a chance at those contacts if your AutoResponders are nothing more than sales messages. Your emails, reports, and even confirmation pages must contain value at every turn or they’ll simply be ignored.
When they provide meaningful, actionable information that your prospect benefits from, you can hit your list every day without losing subscribers. The relationship you build creates a rabid following that is infinitely more likely to buy from you.
Everyone has an AR – it’s a lot harder to make yours stand out and get read, much less acted upon. Make it the most valuable thing in your prospect’s inbox and you’ll make more money.
- You must build a traffic system that is independent of PPC. This is where the greatest opportunity in internet marketing currently resides. But it’s also the greatest danger.
Do it right, and you can build a network of social media content that drives waves of traffic to your site. Better yet, that traffic will come to you already convinced of your trustworthiness and expertise. The lion’s share of the sales process will have already taken place, and all that’s left will be to close it.
But it’s just as easy to get this step wrong. And if you do – if you do things that even smell spammy, or if you make any number of seemingly minor mistakes – then the millions of surfers will instead take to their keyboards to rail against you. Your name will be the new “Mudd.” And suddenly even your Grandma won’t want to buy what you have to offer.
There are literally dozens upon dozens of places and ways to use Social Media and Web 2.0 to drive traffic to your site. Many of them can rank on the first page of organic search results almost overnight.
It’s a fine line to walk, but if you do it right you’ll not only get traffic directly from these sources, but you could also find yourself owning the first page of Google.
That’s right – you don’t have to work yourself to death (or kill your copy by stuffing it with keywords) to get a single organic listing ranked. You can have literally dozens of top search results that all point to you.
Once this network is in place you can literally see millions of qualified unique visitors – and the only cost will be the time it took to set it all up.
It’s Time To Ask Yourself How Serious You Really Are
About Your Internet Marketing Business
A half century ago when the first television sets appeared in family living rooms, business owners faced a choice: they could continue as before and ignore this uncertain medium, or they could make it their own.
Those that dove in and made it their own made millions, and became the leaders in their respective industries.
In the late 1990’s, the cycle repeated again with the internet. Businesses like Amazon and Ebay went from zero to giants because they were among the first to take advantage of this new medium.
Perhaps you’ve been around long enough to have realized that level of success in your online efforts.
If so, you’ll recognize that Web 2.0 and the explosive growth of Social Media sites represent the same opportunity. If you’re one of the first to take advantage of them, you can literally dominate any niche you choose to play in.
But the very nature of Social Media makes it as volatile as playing with an atom bomb. Throw in a bad economy, and you’ll want to make darn sure you bring your A-Game to the field.
Let Me Turn Your Website Into A Profit Producing Machine
Your website is the centerpiece of your internet marketing efforts. It’s the foundation upon which your entire business rests.
You simply cannot afford anything less than the most persuasive, engaging, high-conversion copy possible.
And if it’s to truly become the profit-producing machine you want it to be, every communication flowing into or out of it has got to be just as compelling.
You must have:
- A valuable, informative and relationship-building social media presence that sends targeted, pre-sold traffic consistently to your sales pages
- An up to date PPC strategy that delivers the best traffic for the least amount of money per click
- Landing pages that capture attention, deepen relationships and overcome all objections to capture the lead or make the sale
- Autoresponders that don’t read like sales messages, but drive readers to buy in droves anyway
- Confirmation pages that aren’t wasted real estate, but continue the relationship and sales process, driving profits ever higher
And if you’re to truly get the most benefit from each of these, they must be written in the same voice and using the same strategies.
When that happens, your entire online presence begins to work together in a powerful, cash-sucking process that will catapult you to the top of your niche, no matter what happens with the economy.
The Only Copywriter That Can Do All Of This
My copy consistently results in increased conversion rates – in fact, I’ve seen rates as much as double when my copy was deployed.
Greg Ragland, of ExecuComm LLC (Power Vocabulary Builder, Executive Vocabulary, and more) last worked with none other than the great Michel Fortin. Today, he calls me his “star copywriter.”
Joe Smith, of JJSmithMarketing, has said I’m an “incredibly good copywriter.”
Kevin Dahl, of PDF4U.com, said I “delivered what you said you would deliver.”
How do I deliver such consistent results? Because I’m one of a select few (perhaps the only) copywriters with this unique blend of qualifications:
- I’m trained in masters-level NLP copywriting techniques that bypass sales resistance and trigger insatiable desire for your product or service, without ever resulting to cheap tricks or overblown hype
- I’ve made a special study of the emotional triggers that cause people to buy, and have learned exactly how to stimulate the emotions in my copy that will best motivate your prospects to act now
- My background writing and directing amateur theater has taught me exactly how people respond and react to words and emotions, and has shown me how to pinpoint with laser precision the phrases and feelings that will spur them to action
- I specialize in internet copy and strategies, so I know what it takes to create a profitable website, and understand the metrics you’ll be judging your sites performance on
- I’m trained in secret, masters-level social media marketing and Web 2.0 strategies that are so cutting-edge, I can’t even reveal them all to you. But when I deploy them on your behalf, you will see massive spikes in targeted traffic, nearly instant results in the search engines, and most importantly more profits on your website
I honestly don’t know of any other copywriter with this set of qualifications.
But Of Course, If You Want Results Like These
You’ll Have To Act Now
Naturally, my time is limited and expensive. Right now I have just a precious few slots available for 2008.
Remember, when you hire me to write your website, you get the full package:
- High conversion, NLP charged landing page copy that targets the emotions your prospects will respond to and moves them to act
- Autoresponders that deepen your relationships and cause your prospects to feel bonded to your business – and that motivates them to buy without ever feeling sold
- Confirmation pages, shopping cart copy, and more that reinforce your sales messages and actually move the sale rather than just wasting space
- A social media presence that delivers targeted, pre-sold traffic to your site day in and day out for a fraction of the cost of PPC
- PPC ads and strategies that deliver higher quality paid traffic for the least expense possible
And all of these will work together as one cohesive, cash-sucking unit.
Contact me today at (910) 323-4906, or email lisa AT lisapacker.com to set up a free, no-obligation phone consultation.
At the very least, you’ll get some valuable advice on growing your online business.
And if we decide that your business is a match for my services, you’ll get a web system that delivers consistent profits in any economy.
It may be a cliché, but space really is limited. So call or email me today!
Sincerely,
Lisa Packer
PS - From time to time, space becomes available to tackle smaller projects. So if your web system only needs a few, or even one page, rewritten, don't let that stop you from contacting me. Call (910) 323-4906 or email lisa AT lisapacker.com to check my schedule.
Get Your FREE Phone Consultation
Note: Due to an influx of SPAM, This form is not a reliable way of contacting me. Please use (910) 323-4906 or email lisa AT lisapacker . com until a captcha can be installed.
Thank you,
Lisa Packer